“Bro-tox” Procedures on the Rise

Serving Denver, Greenwood Village, Cherry Creek, Littleton, Aurora, Castle Rock & Nearby Areas

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The enduring popularity of BOTOX® Cosmetic is undeniable. Each year, millions of Americans turn to this injectable treatment to reduce the appearance of forehead wrinkles and frown lines. But recently, there has been a noticeable change in the demographic of BOTOX® Cosmetic patients across the country, and it has led to the development of a new term to describe the phenomenon – “Bro-tox.”

Bro-tox refers to a growing trend which has seen a dramatic increase in the number of men seeking BOTOX® Cosmetic treatments in recent years. In fact, the American Society of Plastic Surgeons estimates that more than 300,000 men across the country opted for BOTOX® Cosmetic last year, representing a 10% increase from the year before.

It is likely that this figure will continue to rise in 2012, as many men have reported receiving Bro-tox as a Christmas gift from wives and girlfriends. Interestingly, many of the men receiving these gifts were not the typical men you would expect to be going for cosmetic procedures. Often, they were young – in their 30s – and have jobs or hobbies which many people may consider to be “rugged.” Yet many of these men have been thrilled with their results.

Why have so many men become intrigued by reversing the signs of aging with “Bro-tox?” Perhaps they find that a more youthful appearance has helped them in business or social interactions. Perhaps the elimination of frown lines has helped many of these men appear friendlier, improving the first impressions they make. Or maybe the growing acceptance of BOTOX® Cosmetic among celebrities has opened the eyes of many Americans to the wonders which can be accomplished with this nonsurgical skin care treatment. Regardless, it appears that the Bro-tox trend is here to stay.

Please contact Facial Aesthetics today to schedule your free initial consultation. We serve patients in the Denver, Colorado area.